Marketing and Sales for Event Planner
This one-day program helps event planners and marketers strengthen their marketing and sales skills to promote services effectively and convert leads with confidence. The course covers branding, lead generation, pitching, content ideas, simple marketing strategies, and client conversion techniques. Through practical tools and real-world approaches, you learn how to position your event services, attract ideal clients, communicate value, and turn inquiries into confirmed bookings.
Melbourne
April 15, 2026
Classroom Session
1 Day
About this course
This one-day program helps event planners and marketers strengthen their marketing and sales skills to promote services effectively and convert leads with confidence. The course covers branding, lead generation, pitching, content ideas, simple marketing strategies, and client conversion techniques. Through practical tools and real-world approaches, you learn how to position your event services, attract ideal clients, communicate value, and turn inquiries into confirmed bookings.
What you'll learn
- Build strong branding and positioning that attract the right clients
- Use simple and effective marketing strategies to generate quality leads
- Communicate your value clearly and confidently during client conversations
- Handle objections professionally and close deals smoothly
- Create long-term relationships that result in repeat work and referrals
Course Contents
Module 1: Introduction to Event Marketing & Sales
- Understanding the marketing–sales connection
- Role of branding in event businesses
- Identifying ideal clients and audiences
- Activity
Module 2: Branding & Positioning for Event Professionals
- Creating clear brand identity
- Highlighting unique strengths and services
Who Should Attend
- Event planners
- Marketers
- Professionals promoting event services
- Sales and business development professionals
Prerequisites
None
Course Materials
Participants will receive branding worksheets, lead generation templates, sales pitch guides, content creation tools, objection handling frameworks, and client relationship management resources.
Course Price
Need Help?
USA/Canada:
+1 469 666 9332
Australia:
+61 (0) 2 28015 5605
info@mangates.com
Related Courses in Marketing
Media Strategy for Digital Marketers: 1 Day Training
The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today's top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.
Media Strategy for Digital Marketers: 1 Day Training
Ready to Get Started?
Take the next step in your professional development journey with this comprehensive training program.
